The sale management research of small and medium-sized private enterprises, the pillar of foshan’s economy, is base on their undevelopment in product sale when foshan’s economy is growing for many consecutive years. It’s the problem we must pay attention to. This dissertation is focus on the two aspects of sale management, way and management of sale, to do the research. And the aim of it is to help the private enterprises survive and develop themselves through finding out the root problem, analyzing and researching.
Firstly, the dissertation will overview the theory about sale and emphasize the influence to the enterprises.
Secondly, it will analysis the successful case of Nike.
Thirdly, it will show the current status of sale and management about small and medium-sized private enterprises.
Fourthly, the problem of private enterprises will be more clearly after the sale comparison between Nike and enterprises in Foshan.
Fifthly, it will find out the main problem of selling through the analysis to the small and medium-sized private enterprises.
Finally, we propose some methods to solve the issues we had found.
In the appendix, we offer the questionnaire data in this survey, only for reference.